Youtube Premium and YouTube Music is here in India

The Google-owned service has debuted its music service YouTube Music in the country, offering consumers access to songs, albums, personalized playlists and music videos on the web and its mobile apps through an ad-supported model or monthly paid subscriptions.

Individual subscriptions are priced at Rs 99 per month while family subscriptions cost Rs 149 per month. Paid subscriptions will also offer consumers additional features like offline playback, ad-free experience and background listening among others.

YouTube Music & Premium arrive in India
YouTube Music will have to fight out rivals like Reliance’s JioSaavn, Gaana, Spotify and Amazon Prime Music.

YouTube Music & Premium arrive in India
India’s music streaming market is attracting global giants and YouTube is the latest to enter the fray.

The Google-owned service has debuted its music service YouTube Music in the country, offering consumers access to songs, albums, personalized playlists and music videos on the web and its mobile apps through an ad-supported model or monthly paid subscriptions.

YouTube Music Individual subscriptions are priced at Rs 99 per month while family subscriptions cost Rs 149 per month. Paid subscriptions will also offer consumers additional features like offline playback, ad-free experience and background listening among others.

This launch comes nearly a fortnight after Swedish music streaming major Spotify made its India debut amid a legal tussle with music company Warner Music. Besides Spotify, YouTube Music will have to fight out existing rivals like Reliance’s JioSaavn, Gaana, which is owned by Times Internet, a part of the Times Group, Xiaomi-backed Hungama, Amazon Prime Music and Apple Music.

India’s online music listening market is expected to surpass $273 million by March 2020, according to estimates from consulting firm Deloitte.

The number of consumers across online streaming apps grew 50% to reach around 150 million in 2018, according to a EY-FICCI report released yesterday. Gaana is currently the market leader in India with over 80 million monthly users as of December 2018, as per industry estimates.

YouTube Music is expected to eventually replace Google Play Music that made its India debut two years ago, by bringing in latter’s key features like user’s personal uploads, playing local MP3s on Android and the ability to import their library content and music preferences to YouTube Music.
Around 250 million people in India watched music on YouTube in 2018 and the platform accounted for 40% of the digital revenues for labels, as per the EY-FICCI report.

Apart from YouTube Music, YouTube is also bringing YouTube Premium to India, which provides consumers access to original video content programming across various genres along with a bundled paid music subscription. Individual subscriptions are priced at Rs 129 per month while family subscriptions are priced at Rs 189 per month.

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